Digital Bravery


I recently had a talk by someone who looks like he’s totally nailed the ‘life’ thing. Someone that has thought I like this, and I like this too, and let’s put them together and make a cool life. And then actually did it, and is doing well at it. This person’s name is Yann Seznek, and he’s the founder of Lucky Frame. Lucky Frame is a wee independent company that makes mobile games, pop up game events, and all sorts of weird and wonderfully fun stuff.

During this talk Yann mentioned that his background was in music, and I had asked, how on earth did you go from music to becoming a bit of a digital guru? He said he liked music, and he liked games, so why not do something with both? He started to play with music on his course, and experimenting with digital and electric applications of music. And he’s ended up creating Games Apps that have been very well rated on the iTunes store, that have also sold excellently. Another illustration of putting things you love together is how he made a cute little game called Pugs love Beats: he likes dogs, he likes music – Bob’s your uncle. It’s totally whacky, an adorable cartoon pug has to find and collect sugarbeets, to musical beats. But what I loved about all this is that Yann took the things he loved and created a bespoke way of living and making money in this world. This is exactly what I want to do, and am in the process of working out how to do – if you know how to, please holler this way.

Another aspect he touched upon is about the deconstruction of games and technology. It’s something I’ve thought and talked about before – how ideas start as something accessible, and then get more sophisticated and complex as they grow and get built upon. And then they become something untouchable and magic-like, and people don’t fully understand it even though they might use it everyday. For example your mobile phone, or your car, you use them all the time, but do you know how they actually work? If they broke could you fix them? I couldn’t. When games apps first started appearing, some young talented people were creating basic games by themselves and sharing them with their friends, but now it’s becoming more and more advanced and sophisticated, and instead of teenagers tinkering with code, you have companies with teams of technical workers putting out games that have had consumer research plugged into their conception.

What Lucky Frame are also doing is stripping this all back, and going back to the real basics of games. Challenging yourself, or creating a fun moment. The thing that Yann said that really stayed with me is reminding to just press the button – the simplest game: press a button to cause a reaction.

So it’s a complete parallel to technology, or critical analysis, (or even cuisine!) after the period of building up, Stucturalism, there is a period of Deconstruction.

I love this period, and the works of one of my favourite Deconstructionists Jacques Derrida – have a read for your self, and let’s get back to the building blocks again!



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